Advanced suspension market expansion

Client

Previous working experience at global tier 1 suspension supplier

Services

Market Research, Product Strategy and Product Development

Challenge

An advanced hydraulic suspension technology had been successfully introduced for a single premium sports car manufacturer. To maximize its commercial potential, a broader product and market strategy was required to position the technology for additional OEM applications while addressing varying customer requirements and competitive market dynamics.

Approach

As Senior Global Product Manager I led and worked with a cross-functional team to:

• Assess the market trends and potential opportunities

• Benchmark competitor technologies

• Define the product platform strategy

• Prioritise target customers and product requirements

• Develop the product roadmap and align with customer SOPs

• Protect newly generated Intellectual Property

• Qualify the technology with premium OEMs.

• Build a profitable business case and allocate capital budget

Project highlights

Duration

• 1 year project

Scope

• Market assessment

• Product strategy

• Product development

Business impact

• Expanded the technology from a single OEM application to multiple premium vehicle manufacturers

• 3 additional customers were developed in Europe and North America,

• A new manufacturing plant was built,

• Sales multiplied x10 and profit margin with double digits.

Why ATLAS

This project reflects the expertise that ATLAS Belgium brings to clients today. By combining market intelligence, product strategy and business development in a cross-functional environment, ATLAS helps technology companies accelerate the commercialisation of innovative mobility solutions